RECENT CAMPAIGNS
CASE STUDIES
01
TD Canada Trust: Driving Safety and Insurance Rates
The culmination of this effort resulted in an engaging Instagram Reel that garnered over 5,000 views and prompted 300+ interactions.
Final
Product
Assignment
The task at hand was to educate the audience on the significance of safe driving and its direct impact on personal vehicle insurance rates for TD Canada Trust.
Approach
Leveraging a unique blend of comedy and third-person demonstrations, I took the audience on a journey through the importance of safe driving. Using my own vehicle as a visual aid, I not only entertained but also educated viewers about the crucial connection between safe driving habits and insurance rates.
An Instagram Reel with 51K+ views and 300+ interactions.
02
Amex: Unlocking the Benefits of Cash Back
Final
Product
Assignment
The mission was to educate the audience on the functionality of AMEX cash back, emphasizing the ability for customers to earn cash from every purchase.
Approach
Through a day-in-the-life narrative, I created content that seamlessly integrated the benefits of AMEX cash back into everyday scenarios. The goal was to help the audience visualize the tangible advantages of incorporating AMEX into their daily lives.
03
Gillette x Raptors: Showcasing Product Range with Flair
An Instagram post, infused with storytelling and comedy, reached 8,000 views and sparked 250+ interactions.
Final
Product
Assignment
The objective was to illustrate the diverse range of products offered by Gillette, particularly those designed for styling and shaving men's facial hair, in collaboration with the Raptors.
Goal
Successfully accomplished the goal of enhancing brand visibility for Gillette through a dynamic combination of storytelling and humor in both a reel and a TikTok.